A slide should help the audience see the point while listening to the speaker. Give each slide one primary job and use the title to state its message, not merely its topic. “Checkout errors increased after the June release” guides interpretation better than “Error Data.”
Choose visuals for meaning: charts for patterns, diagrams for relationships or processes, images for concrete examples, and limited text for definitions or decisions. Remove decoration that competes with evidence. Use readable type, strong contrast, color-independent distinctions, descriptive labels, source attribution, and alternative explanation for people who cannot see the visual clearly.